No bar offers the complete package.
Most brands that call themselves clean still use UPF ingredients. Emulsifiers, processed fibres, seed oils and sweeteners. The label reads natural, but the ingredients tell a different story.
- The bars that are genuinely clean have poor macros. Low protein, and barely any functional fibre.
- The high-protein bars with stronger macros are ultra-processed.
Why we built FIBAR.
Most people in the UK don't get enough fibre. The target is 30g a day. Most of us manage closer to 20g. Hitting it is hard when you're busy and eating on the go.
The snack aisle should help. Most of it doesn't. Brands put "high in fibre" on the front of pack while the bar inside contributes a few grams at best. The claim is easy to make. The fibre is easy to leave out. The same brands get away with ultra-processed ingredients because few people read past the front of pack.
Built on our ingredients.
Every ingredient earns its place.
- Chicory root inulin a third of your daily fibre
- Pumpkin seed protein 10g of protein and natural magnesium
- Date paste natural, low-glycaemic sweetness
- Dark chocolate no emulsifiers, real cocoa
- Gluten-free oats slow-release energy
- Puffed quinoa all nine essential amino acids
- Coconut oil binder in the raspberry bar, healthy fats
- Real raspberry or peanuts depending on the flavour
Our beliefs.
Fibre
Fibre is the nutrient the food industry forgot. It feeds your gut, steadies your blood sugar, and is linked to living longer. Most of the country falls short of the target, and almost nothing on the shelf genuinely helps. We built FIBAR to change that.
Read labels
You should know what's in your food. The back of pack tells the real story. We write our ingredient list to be read, not to hide behind.
Built outside the category
The best bar doesn't fit neatly into a category. FIBAR isn't a protein bar with fibre bolted on, and it isn't a fruit bar pretending to be healthy. We built it with no compromises in mind.
A snack is the lever to a healthy lifestyle
Small daily choices matter more than big occasional ones. Most people eat a snack every day without thinking about it. Make that one choice a good one and it compounds. A daily snack is one of the simplest levers for a healthier life, and most people never pull it.
Use evidence to build
Evidence should shape the product, not decorate the marketing. Every ingredient in FIBAR is there because the research backs it.
We built FIBAR because no option was good enough.
No compromise on what's in it means real food. Chicory root, pumpkin seeds, dates, dark chocolate.
Every ingredient chosen for what it does in your body:
stay full, steady energy, long-term benefits that compound over time.